The idea for these rack cards was to connect remarkable animal behavior to human traits with the slogan, "Because Reality is Really Strange". The cards were distributed at tourism-related locations, such as hotel lobbies, welcome centers and attractions. Because the cards were often distributed through a rack system, the top headline had to be visually compelling. The different typeface designs are intended to visually communicate the idea of each attribute.

Although the images were stock, visitors could see these animal specimens in their natural habitats upon a visit to the museum. I created the cards, including the copy writing, while working for the Museum as programs and marketing director.