As the 4th largest coffee-growing country in the world, the boldness and unique character of Indonesian Coffee has spread through-out the globe. In Indonesia itself, coffee has been part of the culture and lifestyle for years. Thus, Ra'Ta Collection aimed to celebrate Indonesia's unique way of living over a cup of coffee.
Indonesian consist of very diverse groups of ethnic yet when it comes to coffee suddenly they speak the same language, they love it bold & strong. This is the main theme of my design. Every ethnicity and cultural background, gender, social status, and almost every age can enjoy coffee together. This sense of togetherness and equality are what i tried to picture in this project. Ra'Ta comes from the word rata in bahasa which literally means equal. The motif represent the bond between Indonesians and coffee as its bonding agent.