RUVED Inc is an Ayurvedic herbal supplement company based in Redmond, Washington. RUVED bases their products in the ancient science of Ayurveda, the oldest form of holistic medicine. RUVED wanted to boost sales of their unique Ayurvedic teas and have a stronger visual presence in the market. In the alternative medicine market, Ayurvedic medicine is not as widely known as Chinese medicine. In order to compete, RUVED's tea packaging needed to visually define the purpose and health benefits of each product, while highlighting the freshness, flavor and origin of the ingredients.