Young people these days love their food. Especially in this part of the world. Just log on to FB you will find at least, 1 posting everyday of someone eating something. 

But excessive and random eating can lead to many health problems such as obesity and diabetes. These are some of the main health problems faced by young Malaysians today. 

 

Yet, the reality is, Malaysians won’t want to part with their fat rich diets. 

 

So, how do we stop them from plunging further into an unhealthy lifestyle?

 

IDEA

Get them to do the most basic thing that was thought to us by our elders when we’ve had too much of our favourite foods:

 

“RUN IT OFF”

 

We want to create a series of unique posters which suggest that the little guilty pleasure that they have just indulged in can be easily burned by the simple act of running, just about anywhere they want.

 

Plus running is soon becoming a global phenomenon, and part of the cool and energetic lifestyle.