- LA DOLCE VITA
- CW: TOM DRENNEN
AD: MEGAN LANE + JUSTIN MUNGER
IL: MILES HYMANBRAND ADVERTISING CAMPAIGN:
Print, OOH, Retail POS
American consumers associate Ruffino with old-world Italy, red/white-checkered tablecloth dining and their trips abroad. Transition Ruffino from a special occasion wine to an approachable, everyday wine.
The good life is all around us. Savor it.