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RTV's new visual identity

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  • RTV in motion
    New visual identity for Radio Television of Vojvodina
  • This is a project that I work for nearly two years. With many changes and dificulties it is now on juhu-hu. A new visual identity for Radio Television of Vojvodina (Serbia), implemented on it's birthday 29th of november started with a new logo - propeller.
  • But the hole thing was about concept of initiator or mover (something that's starts something). Inspiration was found in local culture, in inovation and contemporay tendentiouns, but also in nature.
  • The big idea was to create a visual identity that would cover every media segment of RTV. So we designed this six colour simbol (propeller) that also present Radio Novi Sad (1, 2 and 3), Television Novi Sad (chanel 1 and 2), RTV website and M production.
  • Concept / Art directing / Graphic design:
    Jovana Budosan, Nikola Berbakov

    Motion graphic and 3D modeling:
    Endre Ajandi, Robert Kliban, Miroslav Pavlovic

    Music and sound design:
    Zoran Nikolic

    Slobodan Govorcin

    Radio Television of Vojvodina