CLIENT | Rich Person (RP) Hip Hop Artist
TIME FRAME | Summer 2012
SYNOPSIS | While compiling his breakout CD, Rich stumbled upon C by D's work and pulled them on-board to fully brand his hip-hop persona and to physically produce the album itself. Finding inspiration in election motifs and in our nation's well-known regalia, we placed Rich at the podium to share his words with the people. Rays of illustrated visions emanate from the artist highlighting his aspirations and the words that have gotten him through his journey so far. A limited color palette on the exterior allows RP's presence and the CD's titles to stand out. This also contrasts sharply with the pop of red-patterned and full-colored elements waiting inside.
His branding was created to transition with him as he grows as an artist, changes his style, and produces more work. The idea is that any font, illustration, or representation of the letters R and P can be used to promote the brand. The only specifications are that two P's technically make up the form, and that a separate colored or textured line connects the two letters thus forming the letter R. The current brand colors again stem from patriotic references but with brighter, fresher tones.
To request a physical copy: contact RP on his Behance page + shipping and handling costs via Paypal.
When ordering a CD, donations toward the project and RP's future endeavors are welcomed & appreciated!