Rodopi Advendurun® , is a tough footrace for experienced runners who compete in semi-autonomy conditions a distance of 100 miles (164 km) with +8000 m cumulative ascent, running along abandonded paths and trails through the tremendous scenery of the Rodopi Mountains National Park in Northern Greece.
The Challenge: "How to brand a special event that is taking place in the last virgin forest in Europe and its uniqueness in the trail & adventure running community".
Step 1. Unique wording:
"AdvEnduRun", "From dark to light"
Step 2: Personality vs mass
Step 3: Event's special song
Step 4: Personalised Give aways to athletes
Step 5: Volunteering Atmosphere
Step 6: Communication through a"Web site of Emotions"
Step 7: Sustainability Report
Step 8: Donation vs Sponsorhip basis organization
Step 9: Spreading the message through a TV SHOW (on site production)