Robert Geller is an award-winning NY-based men’s fashion brand. STUDIO NEWWORK was assigned to create Spring / Summer 2010 showinvitation.
Robert Geller's Spring / Summer 2011 collection was inspired by the youth of the 1960s and 70s - an era in which young people around the world were awakened to the power they possessed to enact change.Of particular interest was the Berlin student movement that challenged the authoritarianism of the German government. Color plays an important role in defining the Spring / Summer's vision. Robert introduced Various shades of reds into his collection for the first time. The color speaks to the passion and courage that marked the era's youth movement. Our graphic solution was mascurine and bold design with this season's key color, red. Robert Geller's rectangle logo mark is presented inside the Red rectangle and the square border. Inspired by Robert's interest of the Berlin student movement, the English German bilingual invitation was designed.