The client says "Meow." – we say "Roar!". Is there any designer in the world who doesn't dream of using a hand drawn lion head on an ageless layout? Don't think so. The special theme for the presentation of the trend book 2013/14 MAKING HEADWAY was called ROAD STORIES. And to make sure that no one misses a wink of this wild ride, every visitor received 3-D-glasses. Looks good on everyone! Flavor of the month!
And as it is suitable for clients from the second richest German state, we arranged a unique invitation-set for this world premiere event: colored glasses, a frightening lion poster, a pink-colored agenda and a golden ticket for the befitting welcome of the high-ranking guests. And at the end of the workshop all attendees received what? Roar! A hand-painted Golden Lion. Cannes greets you!
And what did we see just after presenting the idea to our client? Katey Perry borrowed our idea and called her new single ROAR. But we all know: Every copy makes the original stronger. Well roared, lion!