I started this project in summer 2010 after finishing my 2nd year of Graphic Design at University. I decided to go Freelance after I had a summer internship the previous year and wanted to start gaining professional experience with dealing directly with clients and learn a bit more about the legal side of graphic design before the start of my final year. I wanted a clean professional Brand Identity for myself and a clean portfolio website to showcase my work. I'm also learning illustration during my free time so I also wanted to portrait that in my brand Identity. After doing some research and exploring different concepts I settled for this clean and minimalist design concept shown below.