I developed the creative concept and I wrote and directed the show's pre-produced content and live elements for this eleven-city product launch tour.
Create an exciting and dynamic experience that will light up the sales channel.
Create an opportunity to see,touch, feel, and experience the new technology.
Create the understanding that the new BlackBerry Pearl is the first BlackBerry for EVERYONE.
Motivate the channel to sell the new BlackBerry to EVERY store customer - not just business customers. And, do it in a way that is simple, to the point, entertaining, and memorable!
Invite the sales channel to grab the power of the BlackBerry Pearl and Light It Up!
Use the electrifying energy of Light as the overarching theme.
Drive the messaging home by having attendees step into an environment of powerful light energy.
Highest attendance numbers ever attained (at the time) for both T-Mobile and Rogers for a RIM launch event.
Most successful launch of a new BlackBerry device (at the time) in RIM's history, exceeding projected sales targets.