- RFLCT FWRD INTEGRATED CAMPAIGN. 17 COSMETICS.
Art Directors - Martin Magner & Anke Loots.
There are 2 things that young women love to engage with every day - make up and their reflection.
We have combined the two to create a campaign that makes 17 Cosmetics impossible to ignore. Traditionally, women sample the past for trend inspiration. We encourage women to instead, sample the now and create a look that will define their time and place.
- A > Interactive Motion Sensing Mirrors.
- Using interactive mirrors, women can play with their reflection, ‘eye dropping’shades from their current surroundings to ultimately create a new and defined look. On creating their new look, they will be in the running to become 17 Cosmetic's official Face of the Future. An online competition element to find the face for the
RFLCT FWRD campaign.
17 Cosmetics is now a tool of liberation, giving young women the opportunity to reflect forward and express themselves within a modern context, while at the same time positioning itself as the trendsetters within the cosmetics market.
- Facial recognition.
- Pick a cosmetic.
- Apply make up.
- Pose & take a snapshot.
- Share on Facebook.
B > Online Campaign Video.
- C > Microsite.
- D > Mobile Application.
- Once the shade has been sampled, she could browse through the selected 17 Cosmetics that match her sampled shade and purchase the cosmetic with just one tap.