Rex Goliath is a wine whose mascot is a “Giant 47 Pound Rooster” nicknamed “His Royal Majesty.” I felt the original label gave little to Rex Goliath’s larger than life stature. With the redesign of the label I wanted to add more attitude or pride to Rex Goliath. The top of Rex’s head is filled in with black to act as the “crown” of “His Royal Majesty.”
Exocet was used as the headline text to reference a look of medieval times and a “personalization” to Rex’s name. A condensed version of Din was used throughout for legibility reasons.