Getafe is a Spanish local football team and also a neighbourhood from Madrid.
For the very first time this team played the Kings Cup final and RENFE Cercanías made this campaign to bring the supporters from Getafe to Santiago Bernabeu Stadium.
Stations turned into the perfect advertising media. So we transformed the corporative identity of RENFE Cercanías Madrid into Getafe's colors. Red into Blue: La marea azul (The blue wave).
A video is worth a thousand words. Enjoy it!
Music track: "Hey Now Now" The Cloud Room