Digital Branding by ARENAS® lab
Redesigning the graphic identity language for the business documentation and website.
The name of the agency served as the starting point. It’s obvious that the style is supposed to stress the powerful verbal message, conveyed by the name “Relogika” – to reinvent and refresh logics.
In the process of working on the project the traditional compositional and graphic techniques of the Soviet school of constructivism were used. This way amazing results were achieved – reloading of the Soviet esthetics.
AISHA ARENAS — Producing
VALERI ARENAS — Art Direction & Graphic design
IRINA SVETLICHNAYA — Photographs
HELGA BULDAKOVA — Project management
MARINA VOYTOVICH — Copywriting