REFORMTHEFORM
Gucci loafers for the The ROOM MagazineArt Direction, Photography
USE Unused AW/13 lookbookArt Direction, Fashion, Photography
UNDERWEAR STORY for WAD 55Art Direction, Fashion, Photography
BOTTOM STORY for WAD MAGAZINE 55Art Direction, Fashion, Photography
HELLO DORITOMCSANYIArt Direction, Fashion, Photography
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About Project
The photo series recalls the eighteenth century English writer Horace Walpole’s first use of the word Serendipity, which can be traced to an ol… Read More
The photo series recalls the eighteenth century English writer Horace Walpole’s first use of the word Serendipity, which can be traced to an old Persian tale. The Hungarian equivalent of the word does not really exist. In fact, this word covers the talent of finding treasure where we least expect it. This is an ability for making accidental discoveries. Mate Moro’s project can probably be best compared to this phenomenon.
The series Reformtheform’s photographs, captured in a diary-like way, allows us to be the recipients of private stories. These unique and unrepeatable moments enhance the images with personal content. The absurd conditions often appearing in these images are not left to chance. The photographer’s open and creative visualization reacts and creates the concept immediately on the symbols in the world surrounding him. This staged way excludes the possibility of chance. In the photography, the grotesque relationship between the person and space appears most often. As a result, the private stories take on a rewritten and rethought form. The title of this series also refers to this re-interpretation.
These two opposing photographic approaches with the diary-like and staged images mixing content and form generate a strong visual tension. The use of the at times poorly matched elements in the given venue and in most cases the strange intertwining of character and space, provide continuous questions for the recipient to answer.
The layout of the images is not random and illustrates the re-forming of the form. The collage-like grouping of smaller images reflects at the same time the private and absurd
nature of the series.
text NORA GYENGE
Read Less
The series Reformtheform’s photographs, captured in a diary-like way, allows us to be the recipients of private stories. These unique and unrepeatable moments enhance the images with personal content. The absurd conditions often appearing in these images are not left to chance. The photographer’s open and creative visualization reacts and creates the concept immediately on the symbols in the world surrounding him. This staged way excludes the possibility of chance. In the photography, the grotesque relationship between the person and space appears most often. As a result, the private stories take on a rewritten and rethought form. The title of this series also refers to this re-interpretation.
These two opposing photographic approaches with the diary-like and staged images mixing content and form generate a strong visual tension. The use of the at times poorly matched elements in the given venue and in most cases the strange intertwining of character and space, provide continuous questions for the recipient to answer.
The layout of the images is not random and illustrates the re-forming of the form. The collage-like grouping of smaller images reflects at the same time the private and absurd
nature of the series.
text NORA GYENGE
Read Less
Published: December 27, 2012
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