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RBS International Marketing Communications

  • Internal Marketing Communications
    Royal Bank of Scotland International
  • Brief: To redesign the existing Internal communications for the RBS International Products & Marketing teams, so that they have the "freshest" and most appealing communication of all departments yet still connote the professionalism of the Brand.

    Solution: A fresh and literate internal communication that grabs the attention of the user, especially compared to that of other departments communications. 

    Initially created using Photoshop CS2 (the only programme available to myself within the department), the logo or brand was relatively basic but portrayed what the department were looking for, as well as being chosen over an external companies graphic work.
  • Over time the team wanted a shorter logo (see top right), on all of their communications, and therefore p&m evolved. This will only be used once internal employees become more familiar with the Communications.