Creating a  communication-concept for the bar and restaurant „Ray Lemon“in Heilbronn we generate two constants: the colour yellow (in combination withthe  grey of the visible exposedconcrete) and the fictional Character „Ray“. From now on he appears in every dialogue and even established his ownfriends, the clique, which are easily recognizable by wearing their pressedmarks. The invitation to the event „Menu in Gelb“ is furnished with spices usedin the current menus, the origami folding-technique generates a valuable andindividual character.