RAK | רק
My student project in package design course - HIT - Israel.
Package design for a simple, chip and basic daily products.
The packages were designed for 5 different products: 1kg sugar, 1kg white rice, eggs, bread and cleaning liquid.
The brand that I created is called "Rak" - "Only" in Hebrew, in order to emphasize the simplicity of the products.
You get "Only rice", "Only eggs", "Only bread" etc...
The brand is built by cooperation between different companies that are gathered in order to recycle their packages for a new use, so the new simple product will also be chip and economical.
Water bottles turn into rice and sugar bottles.
Coca Cola bottle turns into cleaning liquid bottle.
Textile cylinders turn into eggs package.
And PP (plastic) bag turns into bread package.
A poster was added to the brand in order to explain the main concept.