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Bēhance

RADC - Architecture, Design and Conservation

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  • RADC, 2011
    –––––

    Fictional identity for the Royal Danish Fine Arts Academy's Schools for Architecture, Design and Conservation (in my project under the acronym RADC). As the name suggest the institution houses three schools that each possess different qualities and values, so the issue was to create an identity that conveyed these values.

    After researching and taking students opinions into account, I came up with a solution that made use of the old Arts Academy monogram in a new and edgy way, showing both traditional and modern values.
    The very strict DIN-like display type is at places (most prominent in E, F, P and R) somewhat distorted. This as a way of showing a creative spark in an environment of order.

    Lastly, the three chosen colors take basis in the primary colors (blue, red and yellow). Colors which in their essense are their own but go under the same whole.

    Photos by Sofie Rosenkrands & various students.