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  • Embracing the urge to problem solve in tough situations, Quirky recreates these college problems in an elevator, allowing elevator riders to experience the tight space and clutter that is a daily issue for college students, and upon exiting they are encouraged to solve these problems by exploring Quirky.
  • Dorm furniture crowds the elevator, illustrating the cramped space that dorm life offers, which leads many college students to improvise their living space.
  • A disarray of cables fill the elevator, illustrating the frustration of dealing with so many electronics in such a small living space when sharing a dorm.
    Straightfoward posters encouraging observers to take advantage of frustrating nuisances and invent solutions.
  • College life comes with lots of improvising. @quirky wants these stories to be shared, encouraging creative problem solving through tweets. When a user tweets their situation, including the hashtag of the week & 
    @quirky they will receive a direct tweet with a personal discount code for one free idea submission at Quirky.