- Quiksilver T-shirt Contest
This was done for Quiksilver and the Tony Hawk Foundation. Quiksilver sells clothing and fashion accessories in the extreme sports category. The Tony Hawk Foundation partnered up with Quiksilver to create a shirt with a graphic that symbolizes hope in low income neighborhoods. The proceeds were donated to build a skate park in the area. The target audience is low to middle class males and females between the ages of 13 to 34 years old as well as anyone willing to help a good cause.
The tree is symbolic of growth in the community, while the lack of leaves is representative of a lack of hope and financial stability in low income areas. The roots symbolize the deep connection between a community and the individuals that live in it..