Queensday in the Netherlands is a day full of festivities and traditionally a lot of children busy on the freemarket. They sell their old toys, video games and books. Some play music or have a dance act to earn money. Where to keep all your hard-earned cash?
For ABN AMRO we've made a campaign. One of the items was the Queensday Cash Register. A playfull designed and easy put together moneybox. Every kid could pick one up for free at an ABN AMRO office. The box has room for notes and coins and comes with an easy to use summary. So you can exactly see how much money to change back from any transaction. After a successful day, there was a promotion inside the cash register. If you opened a Jongerengroeirekening (a savings account for children) and deposited your first 20 euros. ABN AMRO would double that ammount. Now that's what we call a good start!