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Bēhance

Queen of the Valley Hospital Ad

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  • project:
    Queen of the Valley Hospital Newspaper Ad
    the story:
    Previous ads featured screaming ambulances and stern doctors, but suggested a softer approach instead of resorting to scare tactics. My ad shows what you might be missing by ignoring this test. There was a measurable spike in screening sign-ups after this ad ran.
    role:
    Design, production, copy editing, image selection
    programs:
    Photoshop, Quark, Illustrator