This project started as an exercise for TypoLab: Experimental Typography Workshop organized by TocToc
and celebrated in Monterrey, Mexico by Manolo Guerrero from BlueTypo
and Cocijo Type
The first step was to choose letters we would like to develop, so we chose K and G. Then, we needed to find a word/phrase that used this letters, that's how we came with King Kong. The exercise required to match the chosen phrase with the style of the glyphs, so after some sketching I concluded that a tall condensed typeface was needed, using as inspiration the visual style of the King Kong movie starred by Jack Black and the form of Art Deco typefaces.