I was challenged here to design a trail shoe that would be among the reference shoes for trail runners.
Therefore, it was not only a simple restyling, it was necessary to innovate.
So my first step was to define what were the 3 most important caracteristics for a trail shoe (of course lightweight is a prerequisite).
SUPPORT
GRIP
STABILITY
Then I organised a workshop with the business unit, based on these 3 caracteristics.
There were a lot of great ideas, but it was necessary to concentrate on 3 to develop on this shoe.
Therefore, it was not only a simple restyling, it was necessary to innovate.
So my first step was to define what were the 3 most important caracteristics for a trail shoe (of course lightweight is a prerequisite).
SUPPORT
GRIP
STABILITY
Then I organised a workshop with the business unit, based on these 3 caracteristics.
There were a lot of great ideas, but it was necessary to concentrate on 3 to develop on this shoe.
The result is this RT5-360° design (390gr)
CONCEPT RESEARCH & WORKSHOP
CONCEPT SKETCHES
PROTOTYPES & MOCK UP
360° CONCEPT
FINAL DESIGN
PRODUCT PRESENTATION
PRODUCTION
PHOTOSHOOTING
ONLINE SHOP
TEST RESULTS IN SPECIALIZED PRESS (not bad at all)
