Qatar Museums Authority Career Fair Campaign for UKIn reaching out to young Qatari talent, Qatar Museums Authority (QMA) sponsored the 5th Career Fair for Qatari Students Studying in the United Kingdom which took place at the Grosvenor House - Marriot Hotel in London.
The concept revolves around the word 'BE AMUSING. WORK TO MUSE' as it is for the Museum. And the entire campaign is targeting young Qatari students, projecting how creative, dynamic, young...etc the QMA is. Museums job is no boring job and is very dynamic. This campaign turned out to be highly successful and able to attract maximum number of students in the history of career fair QMA participated.
Campaign deliverables were Exhibit design in Grosvenor House - Marriot hotel in London, a short film along with collaterals and goodies for the visitors, designed and crafted to amuse the audience, very playful and interactive.