- QRrun 2011
A non-commercial project, because we loved doing it.
- With Nachtbrakers, a collective of creative people, I had the idea of the QRrun. We released 6 different QRcodes in the world each with their specific 'talents'. For example a creditcard-size QRcode that we gave away, or a book that we left in a train. On our site we follow the 6 codes on their journey over the world.
The campaign text:
Scan the code and pass it onThis world is moving faster and so are we. No time left for ourselves, our beloved ones or friends. Are we lost? Are you lost..? That’s why Nachtbrakers really want to know: how are you today..?
We collect feelings, and by doing that, we have a project with our name on it, that is traveling over the globe (hopefully). The beauty is: this is our first Run. With our experience of this Run, we can release another Run, with a different angle. On this point, the Run is recently released, so I will update this page with statistics in a while.
Talk to us on Twitter by using the hashtag #QRrun and visit our Facebook Fanpage
I came up with the basic concept, that was perfected with Nachtbrakers. Further I created the name and the total design.
Check our site for the scans so far.