The QR Cloud Project consisted of seven interactive artworks on street level, that make use of Quick Response (QR) technology to present coded micro stories, poems and proverbs written by Dutch writers, poets and scientists.
Leading Dutch sociologist Abram de Swaan, absurdist and TV show host Ronald Snijders, creative team Kim Triesscheijn and Jarr Geerligs, and multi-talent Tim den Besten, among others, were invited to write a short, inspiring message for curious passengers-by. Their statements were transformed into two-dimensional QR codes, which were printed and placed on seven blinded windows of a former SM club in the Amsterdam Westerpark district. The building was to be demolished within two years. The QR Cloud Project was aimed at temporarily improvement of public space.