A start up satellite Channel in
New York contacted us with a new concept in TV transmission involving an
examination of morality as a means of unifying people from all races and
The idea was to watch a channel which eschewed violence, sex et.al.
without the need for consumers to censor the contents.
Spritz took a hand on approach
picking up the concept and visualizing them in every aspect of the branding exercise.
For example the feature of a globe and the notion of a cycle, captured in the
indent, neatly counterposed universality with the contingent.