Pure is a future orientated induction coffeemaker. Its compact and transversal design truely embodies the thought of form follows function. A simple shape, carefully chosen details combined with an easy to use interface attract users of every age. In a world of demographic change, the users seek for universal design such as Pures‘. Smart integrated materials and mechanisms guarantee safety and usability. Using the percolator principle combined with double-walled glass, the process of making coffee receives a new aesthetic. As the coffeemaker is included in the pot, the overall size is reduced by half.