Working at Design By White Creative Agency this year I’ve been able to part-take in creating the graphics for Pure Collection’s Autumn Winter campaign for 2013. Pure Collection is a women's wear brand which specializes in Cashmere.
This season, we have faced the challenge of developing a refreshed modern look for the season while pertaining to the firm brand guidelines. I have been lucky to have helped with many aspects of the design process from on shoot-creative direction
as well as studio-based typographic work -which included producing solutions to format vs body copy and images vs page size.
The catalogs have been developed from scratch and as designed, have been simultaneously art-worked.
Our creative is still on-going -our latest campaign for Summer 14 will be available in the new year.