- Pure Benefit campaign
@ Leo Burnett Budapest, 2009
- Tax-evasion became a national sport in Hungary. In some sectors of services people don’t issue or ask for invoice as it‘s worth for both sides.
Our task was complex: make people more law-abiding by changing their mindset about taxing and turn invoice into a natural part of payment again.
The idea was that instead of punishing people, let‘s motivate them by rewarding those who contribute to the change and ask for invoice.