Pura is a corporate and brand identity project dealing with Italian public water.
This work wants all the districts organize a campaign that publicizes the water as a real product.
The name Pura adverts both the purity of tap water and the total image of the promotion. It is a whole branding system complete with logo, website, social media, street advertising and events.
The design of a Pura bottles with a specific label communicates the organoleptic quality of the local water, suggesting people to prefer it to the bottled one.