Earth. Soil. Spirituality. Self sustainability. Symbiotic relationships. Living in harmony with unspoiled nature. These are but a few of the things that build the foundation of the company, Pura Tierra.
Living off the Earth in order to self sustain is the main idea behind Pura Tierra. I wanted to show that the people behind the company , and those who join in the future, are one with the Earth. That they grow with the Earth and strike a natural balance between giving and receiving. By creating a symbiotic relationship with the land, is what I believe to be, the essence of Pura Tierra. Thus dictating the aesthetic choices of natural colours and shapes.
The following pages shall demonstrate the thought processess behind the construction of the logo and brand.