Puma Annual Report
Typographic and Layout
Typographic and Layout
The main concept idea focuses on Puma being a forward-thinking company and something that is innovated both in style and with their consumer products.
There is a bold blue streak or thunder bolt that is present throughout the whole design. This in a symbolic sense that represents the companies future-thinking qualities and to have Puma want to be the most desirable and sustainable sports lifestyle company.
There is a bold blue streak or thunder bolt that is present throughout the whole design. This in a symbolic sense that represents the companies future-thinking qualities and to have Puma want to be the most desirable and sustainable sports lifestyle company.
