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Pull & Bear s/s12

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  • Pull & Bear
    Bohemian Collection s/s12
  • Novium Collective, creative media agency has designed & developed an indoor iPad web app for P&B new collection s/s12. We used html5/css3 for an engaging interactivity, navigation, UX & animation. The art direction was in parallel with P&B creative fashion team & photographers to keep brand identity. A story has been directed players to choose sex (men/women) then to memorize the outfit items to match them from the store as a bohemian (unconventional artist & traveller). Some genius javascript libraries were used to create smart mix & match game.
    Art Direction: Mikha Makhoul
    Consultancy & Development: Nicholas Credli