Publishing Firm Loupa
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- Theory
The design of a series of books is mainly relied on a common grid which is followed by all the books. The changes and modifications of each cover must be done in accordance to the rules set by the designer through the series’ grid and the visual communication that the publishing house wants to promote. That happens because the covers design is what the reader will see first. And in the context of the creation and the promotion of a series of books, the main element that should concern the designer is to make the reader recognize instantly that the book he’s holding is a part of a specific line of books – so that he will search and buy the rest of the books.
As a result the placement of the typography and the place of the pictorial usually remains the same even when the pictorial itself changes. Even though when it seems that there is no steady grid in a series of books, the uniformity of the covers must be based in separate features such as the numbering of the spines, the use of the same lettering in the typography or the technique of the designs. The flaps of the books also have a key role because they are an extra place for design. Putting the authors’ biography in one of the book’s flaps may be considered overused but is just as effective when it is combined with a uniformed use of the typography always based on the grid set by the cover.
DescriptionEach series was designed in order not to be just another choice for the reader among the other books, but also a book collection where the books’ covers will reflect the value of the literature they represent.
Special care for each series was given to the creation of a flexible design, which would balance the modern design and the natural desire for experimentation with the standards set by the market and the reading audience. Photography, collage,experimental typography and decorative lettering, all were used correspondively whenever the book’s content called for it or whenever I thought that design for experimentation would benefit the series’ uniformity.
Four in total,the series cover a vast publishing scale, from classic literature to mystery books. The selection of the titles included in each series in personal, while many of the summaries in the back covers were written from the start, thus completing the general border of strategical design of a book series. 
Multiple Owners
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Multiple Owners
Multiple Owners
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