The University of New Brunswick is Canada's oldest English-Speaking University. It is a university that is on the cutting edge of technology, recruitment, and marketing presence, which subsequently, sees them redefining themselves constantly.
UNB's Centre for Enhanced Teaching Learning is a department at UNB dedicated to developing teaching and learning strategies for both students and teachers. Moving into 2012, CETL realized they needed to come up with a stronger branding presence in order to stand out alongside hundreds of other departmental publications and posters littering the walls and coffee tables of UNB. The result is a design that sticks within the existing identity UNB is known for, but still stands out among the rest.