On November 15, 2008 Christian Moritz spoke at the American University, Kogod School of Business – marketing MBA class.
Christian Moritz provided real world examples of successful B2C and B2B marketing campaigns. He also led a thorough understanding of marketing strategy and applied marketing techniques. He had an emphasis on consumers – both learning about consumer needs and behaviors – and developing products and services that create value for consumers. Marketing concepts discussed included segmentation, target market selection and positioning, product/service development, brand management, distribution, pricing, advertising, and promotional strategies. Students in the program are seeking careers in marketing such as brand management, advertising account management, sales promotion, media planning, and marketing research.
Learn more: linkedin.com/in/christianmoritz