Drawing inspiration from the relaxed & friendly environment of your neighbourhood pub (or basement rec room) we undertook the redesign of a great product that had been on the market since 1997! Yep, that's a lot of years. A steady performer with a loyal consumer base, the line was in need of a look that expressed it's heritage and tradition. (After 15 years you get to claim heritage status). Chalk menu boards, photo illustrations and clear flavour differentiators assures that this ole favourite will continue to get the attention it deserves.