There were a series of projects I worked on that focused on changing the perception of ETC. ETC produces some pretty amazing products (www.etcusa.com) but walking into their lobby, that was not immediately apparent. In the creative department, we felt the lobby was somewhat out of date, uninvited, and detracted from how impressive the company truly was. This was my effort to revitalize the lobby and start to define a visual brand for the company.
The view after walking through the front door
The light fixture
A look back at the main entrance
An accent table with adornments in the lobby
Our reception desk
My goal was to incorporate some of manufacturing strengths as well as to open up our reception area to be more inviting.
Possible wall graphic showcasing some of their product.
Expanded reception window to help guide people.
Proposed lighting concepts
