Pronto ERP Software gives instant insights into business performance, uncovering ways to reduce cost and increase profits. It was these eureka moments, rather than technical systems used to get there, that the Pronto identity focusses on. Pronto invites clients to 'Find Your Moment' by drawing on historical moments of great insight - from Isaac Newton to Archimedes, Alexander Bell to the Wright Brothers - and the fact that you need to be prepared to experience them.
The logo is a wordmark based on the interrobang – the fusion of a question and exclamation mark - to succinctly capture the moment of inspiration, clarity and insight customers could experience when using Pronto’s software.
In a market dominated by giant competitors dealing in flashy, one-size-fits-all products, technical jargon and insincere stock photography, Pronto’s approach truly sets them apart.
Created at Interbrand
Illustration by Lauren Marriot
Animation by XYZ studios
Designed with Charl Laubscher and Kevin Blackburn