This was the design for the promotional pack that we used as a marketing device during the exhibition at Salone Satellite 2011 during this year's Salone del Mobile in Milan. The exhibition was a debut in Milan that showed a new collection of products designed by Roman Bianco within the CreativeAffairs Team. The main theme was defined by the word 'Implicity', which was like an etho during the design process of the objects presented. Implicity is a crossword between Simple and Implicit. This is a reflection on the fact that objects imply meanings without being directly expressed, and how they can be controlled to communicate simplicity.