Showcase & Discover Creative Work Sign Up For Free
Hiring Talent? Post a Job

Showcase & Discover Creative Work

Want to Learn More?

Promotional Campaign for ZocDoc

  • Promotional Campaign for Zoc Doc
    Helping spread the word about health care reform that everyone can agree on.
  • ZocDoc is the website to find doctors and make appointments online. Search by your insurance and your location, and ZocDoc gives you a list of the doctors who match what you’re looking for.

    TASK DEFINITION
    • Think about all possibilities to let people know about ZocDoc and it´s beneficial service. 

    TONALITY
    • Clever 
    • Fun/Funny
    • Sharp
    • Relatable
    • Engaging
    • Web 2.0esque

    TARGET GROUP
    • People aged 18 to 50
    • Living in cities
    • Convenience driven
    • Living consciously



    3 campaign ideas are presented below in this order :
    • Zoc your Doc
    • Easy as a pill
    • Ask ZocDoc, be sure.


    • My idea was to present ZocDoc to people as a simple and easy way to find a doctor when, and where you need one. Finding a doctor and making an appointment by using ZocDoc is as easy as booking a room, or a flight.So go find your doctor,or as I like to say:  Zoc your Doc!
    • If you're sick or injured - you could stay in bed untill you get better, but it's much safer to go to ZocDoc.

    • The idea is that sometimes you feel sick and you're not shure what it is, but you don't want to go to doctor becouse it takes a lot of time in a waiting room. So you just take a pill. I think it's much safer to go see a doctor + with ZocDoc it's easy and fast!
    • The same way thermometer is helpful thing. But it can only tell you how high is your body temperature. So if you want to get better, you should go see a doctor.
    • The idea is simple:You need a doctor, but you're not sure which doctor is covered by your insurance, where you can find one, and when can the doctor see you. So, ask ZocDoc, be  sure!

    • Whit this idea I wanted to speak up to people who need a doctor and feel confused or scared, and give them solution,  comfort  and  safety.