London 2 Paris 2011 is a newly formed charity event comprised of 4 individuals who cycled from London to Paris in August 2011. The sponsored ride was in aid of the Mind charity and the team hoped to raise £6k from the 4 day event as they cycle over 300 miles.
I was approached by a member of the group whom I’d previously worked with if I would design a logo/flyer for the event and I was more than happy to do so. The brief was to have a bike wheel with the Eiffel Tower and Big Ben (as well as the British and French flags) incorporated into the design somehow.
