- Promoting Republic of Tea
Rebranding project (Packaging, Identity, Typography, Drawing)
- Simplicity is prerequisite for reliability.
— Edsger Dijkstra
The Republic of Tea is a relatively new brand offering a variety of flavors both traditional and new age, and the logo is flexible enough to accommodate all of these. The image is that of an old fashioned tea pot, while the font is modern and has fancy yet subtle details that hint at a complex and rich tea drinking experience. The tagline below lets people know that they can expect a premium quality experience from the brand.