- Promiseland, Willow Creek Community Church’s Children’s Ministry, wanted to create a new visual identity that would match thePromiseland, Willow Creek Community Church’s Children’s Ministry, wanted to create a new visual identity that would match the major change in story they wanted to communicate. They used to be known as “the best hour in a child’s week,” but now they wanted to let parents know they were here to partner with them to help their children develop a “faith that sticks.”
- Wall Displays
Throughout the hallways of the Promiseland areas are display boards on the walls that originally had stock photography of children printed upon them. It was decided to create new boards that communicate the new brand.
I put a team together to coordinate with and photograph actual Willow families. These boards were created to tell the story.