Projekt PR is a Public Relations agency specializing in social media communication. Its owners asked us to vitalise their brand by refreshing the visual identity, which no longer reflect the high quality of the agency and its aspirations.
Traditionally we started our process from numerous discussions and working meetings, which allowed for a thorough analysis of existing communication activities, expectations of the agency and the values represented by the brand. We agreed that the new visual identity should combine such attributes like creativity, originality, the joy of work and reliability, diligence and experience. The synergy of open minds of the founders and employees of the agency with the Project Managment approach in collaboration with the client was particularly significant .
The result of our work is the concept, which express the dynamic and changing nature of modern media. In the center of Projekt PR's activities - as a Public Relations agency - is an exchange of information. We wanted to reffer to this living and multi channel communications by using icons, colors and typography.
A new brand logo for Projekt PR and Projekt Culture as well as a range of brand mediums (including the new business cards, Power Point presentations, documents' templates and site layout) was created during our cooperation
The partnership was a great success, which resulted in signing a long-term cooperation agreement between our companies.